CASEY Health: Coordinating Activities to Support Empowerment of Youth

This project initiative is a proof of concept project that seeks to improve healthy behavior in Casey County, Kentucky in rural Appalachia. It will implement a multifaceted strategy that includes: community engagement and collaboration to identify and address unique needs of the area youth, development of a novel health curriculum, and initiation of counter-marketing efforts focusing on third-fifth grades that incorporates peer-engagement of high school and college students. This initiative is needed because current primordial prevention efforts across Kentucky are fragmented, often begin too late, and lack standardization.